Last year’s ad campaign for a new Hugo Boss cologne caught my eye… not only because Jonathan Rhys-Meyers appears front & center. Anyone who has been to Buenos Aires can easily recognize the background as Diagonal Sur as seen from Plaza de Mayo. My question is: why did they decide to erase the guys who strike the bell on the Siemens building?
Read More »found: buenos aires photoshopped
Barrio Juan Perón • Saavedra
Andonaegui & Larralde
Wow. That took forever to draw… I guess it’s worth the effort since this 1949 project represents the first successful attempt to think outside the standard, Buenos Aires grid plan. No government-sponsored housing project had ever been attempted on such a large scale. The layout is not symmetrical, but it comes close. City limits obviously cramped the design since Avenida General Paz slices through the “U,” so planners extended the left (actually southwest) side slightly to compensate.
Read More »housing for the masses: barrio juan perón, 1949
Barrio 1º de Marzo • Saavedra
Galván & Larralde
In the same year that the concrete blocks of Barrio Balbastro housed families in Bajo Flores, a completely new idea popped up in Saavedra: the chalet californiano, single story houses set back from the street with terracotta roofs & wooden shutters. Based on Jesuit missions in California, a certain sector of the upper class loved this imported & definitely foreign style. The Perón government brought it to the people.
Read More »housing for the masses: barrio 1º de marzo, 1948
Barrio Balbastro, 1948 • (Bajo) Flores
Balbastro & Rivera Indarte
Welcome to the Perón era. With only four projects built in the previous 20 years, no doubt a housing crisis for lower income workers affected Buenos Aires… and provided good enough reason to eliminate the CNCB. Perón’s support came from the working class, so it’s not surprising that he began to cater to their needs.
Read More »housing for the masses: barrio balbastro, 1948