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buenos aires

found: buenos aires photoshopped

Hugo Boss, Jonathan Rhys-Meyers in Buenos Aires

Last year’s ad campaign for a new Hugo Boss cologne caught my eye… not only because Jonathan Rhys-Meyers appears front & center. Anyone who has been to Buenos Aires can easily recognize the background as Diagonal Sur as seen from Plaza de Mayo. My question is: why did they decide to erase the guys who strike the bell on the Siemens building?

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housing for the masses: barrio juan perón, 1949

Barrio Juan Perón • Saavedra
Andonaegui & Larralde

Wow. That took forever to draw… I guess it’s worth the effort since this 1949 project represents the first successful attempt to think outside the standard, Buenos Aires grid plan. No government-sponsored housing project had ever been attempted on such a large scale. The layout is not symmetrical, but it comes close. City limits obviously cramped the design since Avenida General Paz slices through the “U,” so planners extended the left (actually southwest) side slightly to compensate.

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