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business: what’s in a name

Robert Wright, explaining flamenco in Sevilla

During 11 crazy years of working for Rick Steves my responsibilities included everything from guiding groups around Europe to updating & writing new content for their guidebooks. Over time, I even helped develop new tours. It was an incredible learning process & very interesting to see what worked & what didn’t. In many ways, the company & I grew together professionally.

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writing: prep for plaza de mayo

Endless Mile, Buenos Aires, Plaza de Mayo

I’ll never forget my first impression of Plaza de Mayo —the main square in Buenos Aires & arguably the most important public spot in all of Argentina. Important buildings, including the Casa Rosada (the presidential office) & the Cabildo (the old town hall), are located there… in addition, the plaza witnessed the birth of a revolutionary movement which expanded to all of Latin America. Expectations were high. But on arrival I thought to myself, “This is it??” Living in Spain & frequent travels to México had apparently spoiled me. I envisioned a large public space, a knockout cathedral & lots of colonial architecture. Instead, Plaza de Mayo delivered a few palm trees, horrendous 1970’s-era fountains, random patches of grass & the feeling that I was in a basin. Hmph.

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business: why once?

Buenos Aires, Once, Balvanera, dome, cúpula

Let’s clear something up. This isn’t the English word “once” but the mini-barrio known as Once in Buenos Aires. Say OHN-say… now you’ve got it.

A 12-block walk through the heart of Once will be the next release for Endless Mile, nicely ahead of schedule. Text & layout are already finished. The only big task remaining is to create a couple of graphics. The walk should be available soon! It’s a treat to show visitors a part of Buenos Aires that is centrally located (about the same distance from both Recoleta Cemetery & Plaza de Mayo) but rarely visited. Hopefully we’ll change that. Our introduction begins with the following text:

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