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business: 2013 review

Endless Mile

What’s that? No blog update in over a year about our guides? Exactly where did the time go? Brief announcements are made regularly via Twitter, but this seems to be a better format to review all that’s happened in 2013… what a year!

Several personal factors affected the time & energy I could dedicate to business matters. Early in 2013, a possible move from Buenos Aires to Montevideo fell through… we ended up in Esquel instead. Packing & unpacking was required all the same! Next came a promise to design two editions of an academic journal along with its webpage. Lots of personal travel (Liverpool to Marrakech & everywhere in between) took time as well. But a large chunk of 2013 was spent in Spain working on guidebook research & several tours for Rick Steves. I had a blast, but those commitments meant less time for Endless Mile; nonetheless, good things were accomplished!

JAN Evasões —a glossy, Conde Nast-style travel magazine— recommended our tile guide to Lisbon as #10 of the Top 100 ideas for Portugal! Such an honor.

Endless Mile, Evasoes, Lisbon tile guide, azulejos, Lisboa

FEB Final Buenos Aires guide released: Art Nouveau. 33 pages of the most beautiful survivors with 75 listings, biographies, historical background & muchos mapas.

Buenos Aires, Art Nouveau, Monumento de los Españoles

MAR Good press: cited in the BBC travel article “Preserving history in Buenos Aires” and photos published.

MAY More good press: “A guide to Buenos Aires architecture” published in the Time Out Insiders’ Guide (Autumn/Winter 2013). Difficult to condense into 1,400 words but very pleased with the final version.

Time Out, Buenos Aires, architecture guide

JUL While the Lisbon tile guide had already received various accolades, I felt it could be taken up a notch. So while staying in the Portuguese capital for a few weeks, I set out in search of more info. Various tile exhibits (Art Nouveau in Sacavém & Maria Keil in Cascais) provided inspiration.

AUG Updated version of the tile guide released with 21 additional panels & 10 extra pages, including photos of every listing. Original guides for Endless Mile were designed as print-friendly documents (little color, vector graphics instead of photos). But mobile technology has advanced to a point that tablets & smartphones are used as much if not more than print. New paradigm = new design 🙂

Endless Mile: Lisbon, Azulejos guide

SEP Updated version of the Mosteiro dos Jerónimos guide released (5 extra pages, more photos + fancy, new artwork). Projecto SOS Azulejo & the official government organization for preserving tiles (PISAL) recommended our tile guide. Obrigado!

NOV Website redesign so it looks good & behaves well on any size screen… 100% responsive. Major content updates in almost every guide reflecting the year’s changes: dismantling the Christopher Columbus monument in Buenos Aires, train accidents, tile panel destruction, etc.

Sales are up slightly from last year, so that’s a good sign especially with little time for marketing & fewer releases than in 2012. As always, big plans are in the works for 2014. I’ll continue to work for Rick Steves & the academic journal, so new guides won’t come fast & furious; that’s ok because quality is important. Even more surprises in store —big ones— so stay tuned!

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