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musings & more

buenos aires: identity & branding

Buenos Aires, emblemas

Recently the city government completed a major project that involved a massive amount of coordination: adopting an official coat-of-arms for each of the 48 barrios in Buenos Aires. Originating from a 1989 decree, a local committee was responsible for the selection of each design based on the following criteria: neighborhood history, ethnic groups, urban planning & prominent activities.

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business: new beginnings

Endless Mile, new beginnings

Last month, founding partner Jeff Barry decided to leave Endless Mile in order to pursue other projects. He will be missed, & his departure meant that EM had some tough choices to make. Jeff was responsible for app programming as well as website development —two big gaps to fill. But Endless Mile will survive 🙂

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